Catalog Website Design for Creative Displays and Designs, Inc. (CDI )
Background
Creative Displays and Designs, Inc. — better known as CDI — is one of the largest wholesale manufacturers on the East Coast. Renowned for their premium craftsmanship in furniture and decorative accessories, they’ve built a reputation over decades for delivering quality, style, and consistency to retailers, designers, and commercial buyers.
With a vast catalog of products and a strong offline presence, CDI was ready to elevate its digital presence. But instead of launching a traditional eCommerce platform, the company wanted something more intentional — a curated, member-access catalog website that could reflect the brand's premium nature and manage product visibility through user authentication.
Challenge
CDI came to Decod with a clear need: to showcase their extensive product line online — without fully transitioning to public eCommerce.
The existing digital presence was outdated, lacked structure, and didn’t reflect the high-quality standards their products represented. They needed a platform that could:
- Display a large catalog of SKUs in an organized, user-friendly way
- Allow interested visitors to sign up first before viewing prices or placing orders
- Feel high-end, modern, and aligned with the visual identity of their physical brand
- Enable the team to manage products and images easily on the backend
The goal wasn’t sales automation — it was presentation, exclusivity, and control.
Our Solution
We designed a custom WordPress-based catalog website that marries design elegance with functionality. Every page was built to reflect CDI ’s reputation — minimal, clean layouts paired with bold product photography and subtle motion that brings the catalog to life.
Key features include:
- A private catalog system with member registration and login functionality
- High-resolution product listings grouped by category, with a focus on visual display
- A mobile-optimized interface for sales reps and trade partners to browse on the go
- A backend system tailored for ease of content updates by the internal team
- SEO-ready architecture to improve visibility without opening up full pricing online
The entire experience was designed to look and feel like a high-end digital showroom.
The Results
CDI ’s leadership was extremely pleased with the transformation. The new site immediately improved how the brand was perceived in online conversations and business interactions.
Since launch, the site has helped enhance brand trust and streamline lead qualification giving the CDI team a powerful digital tool without compromising exclusivity.
Conclusion
Creative Displays and Designs, Inc. knew what they needed — a platform that felt like their showroom, not a storefront. At Decod, we helped bring that vision to life with a catalog website that elevates their product experience and positions them for long-term digital growth.
Want to build a premium digital presence without going full eCommerce? Let’s design a solution that fits your business model.
Client:
Creative Displays and Designs, Inc. (CDI)
Platform:
WordPress (Catalog Website)
Industry:
Wholesale Furniture & Decorative Accessories
Service: