This Creative – PPC Advertising for High-Quality Lead Generation
Client Overview
This Creative is a design-first marketing agency with a sharp creative vision and a bold approach to brand storytelling. Known for crafting compelling brand identities and design systems, they partner with premium clients to deliver both form and function across digital and print experiences.
Objective
This Creative approached us to optimize their paid media campaigns for improved lead generation. Despite strong branding, their existing ad structure lacked conversion efficiency, resulting in a higher cost per acquisition (CPA) and lower-than-expected inbound leads.
What We Did
We implemented a complete overhaul of their Google Ads strategy, which included:
- Reorganizing campaigns by intent and service category
- Setting up high-converting landing pages with focused CTAs
- Integrating keyword-based audience segmentation for better targeting
- Launching A/B tests across ad copies, extensions, and device placements
- Applying negative keyword filters to eliminate irrelevant traffic
Implementing conversion tracking and retargeting setup to nurture prospects
Results Achieved (Within 60 Days)
- CPA Reduced by 37%, making the ad spend significantly more efficient
- Total Leads Increased by 41%, leading to better pipeline quality
- Higher Quality Scores, leading to better ad placements at lower bids
Improved ROAS, enabling the client to reinvest into expanded campaigns
Client Outcome
This Creative saw a tangible uplift in qualified leads with lower costs and faster conversions. The new ad structure not only improved the efficiency of the campaigns but also brought consistency to how their services were presented across channels. Their team continues to use our PPC setup as a performance baseline for future initiatives.
Client:
This Creative
Platform:
Google ads
Industry:
Marketing
Service: