Artistic Visions Lighting: Illuminating Growth with Precision-Targeted Lead Generation

The Challenge

Artistic Visions Lighting, a premium provider of custom outdoor, landscape, and lanai lighting services in Florida, approached us with a common but crucial challenge—an absence of a structured and scalable system for generating qualified leads. Despite offering high-end, tailored lighting solutions, they were heavily reliant on referrals and word of mouth, which limited their growth potential and market reach.

They needed a digital strategy that would elevate their visibility among homeowners, real estate professionals, and property managers seeking luxury lighting upgrades.

Our Strategic Approach

Decode implemented a multi-platform digital acquisition strategy focused on driving high-quality local leads through both Google and Meta platforms.

1. Geo-Targeted Google Ads Campaigns

We developed location-specific search ad campaigns targeting keywords like “landscape lighting near me,” “outdoor lighting Florida,” and “lanai lighting installers.” These were fine-tuned for high buyer intent and local visibility within their service radius.

2. High-Converting Meta Ads

To tap into lifestyle-focused homeowners, we launched visually rich ads on Instagram and Facebook, showcasing completed lighting projects, before-and-after reels, and aspirational imagery. Lead forms were integrated directly into the platform for frictionless conversions.

3. Smart Budget Allocation and Retargeting

Budgets were strategically split between cold acquisition and retargeting segments. We nurtured warm leads with follow-up campaigns, educational content, and seasonal offers, turning interest into booked consultations.

4. Performance Monitoring and Optimization

Conversion tracking, call analytics, and ad testing were conducted weekly. We made continuous refinements to audience segments, copy, and creatives based on live data and performance benchmarks.

Key Results

Consistent stream of qualified leads across Google, Facebook, and Instagram
Cost-per-lead decreased by 42 percent over three months of optimization
More than 500 new inquiries generated within the initial campaign phases
Significant increase in booked consultations from high-value zip codes
Client satisfaction and repeat engagement leading to new service requests and expansion

The Business Impact

Artistic Visions Lighting now benefits from a predictable, scalable lead-generation system that keeps their calendar full and their brand top-of-mind for premium outdoor lighting services. The improved online visibility has not only generated new customers but also elevated their perceived brand value across the Florida Gulf Coast region.

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