IMEDEQUIP: Driving Healthcare Growth Through Targeted Digital Strategy
The Challenge
IMEDEQUIP LLC, a provider of high-quality hospice and medical equipment, began their digital journey with us in 2022. Despite a solid service foundation, they lacked a structured system to attract qualified leads online. The company needed a performance marketing strategy that could deliver a consistent volume of Medicare and insurance-based inquiries while staying compliant with the strict regulations of the healthcare space.
Our Strategic Approach
Decode designed a comprehensive lead-generation ecosystem tailored for the medical equipment sector:
1. High-Intent Google Search Campaigns
We focused on bottom-funnel search terms like “medical beds with insurance,” “hospice DME suppliers,” and “Medicare-covered equipment,” targeting users actively seeking assistance. The campaigns were continuously optimized to reduce wasteful spend and maximize return on ad spend (ROAS).
2. Conversion-Focused Landing Pages
Custom landing pages were created for specific service categories—each with trust-building copy, product benefits, Medicare information, and a simplified lead form designed for older demographics and caregivers.
3. Full Funnel Integration
We connected all lead flows to a HIPAA-compliant CRM, ensuring immediate follow-up, robust tracking, and intelligent segmentation. This enabled the sales team to act fast and prioritize high-value opportunities.
4. Ongoing Testing and Optimization
A/B testing for headlines, form length, and keyword groups allowed us to consistently drive down cost per lead while increasing lead quality. Regular performance audits helped us adapt campaigns to changing search behavior and insurance-related updates.
Key Results
- Over 3,000 verified leads generated since 2022
- Revenue tripled year-on-year through insurance-backed sales
- More than 1,200 monthly site visitors through paid search
- Conversion rates over 18 percent from ad to form
- Cost per lead lowered by 35 percent over time
The Business Impact
Within the first year, IMEDEQUIP transformed from a low-visibility supplier into a high-converting, data-driven DME provider. With a predictable stream of quality leads, they expanded their operational capacity and doubled their order volume across key states. The success of this digital system has set the foundation for future scale and brand authority in the durable medical equipment space.
Client:
IMEDEQUIP LLC (Independent Medical Equipment)
Platform:
Durable Medical Equipment (DME), Hospice Supplies
Service:
Google Ads, Landing Page Development, Lead Funnel Creation, Performance Tracking
Time Frame: