WooCommerce Redesign for Clear Dart™: Revolutionizing Remote Drug Delivery
Background
Clear Dart™ was founded by Kevin Grace, a lifelong rancher with over 35 years of experience in livestock and wildlife care. With deep firsthand knowledge of the limitations of traditional dart systems — misfires, incomplete delivery, bounce-outs, and uncertainty — Kevin set out to build a solution that would change the way remote medicating is done in the field.
The result: Clear Dart™ — a next-generation medicating dart system designed to ensure precise, reliable drug delivery with visible confirmation. It’s a product born from the field, for the field — used by farmers, ranchers, wildlife professionals, and animal caregivers across North America.
Challenge
When Kevin and his team approached Decod, Clear Dart™ had already proven its value as a product — but the website didn’t reflect the same standard of trust, clarity, or usability.
The original website lacked intuitive navigation, had weak mobile responsiveness, and didn’t provide a seamless purchase experience. There was no clear hierarchy of information, no real storytelling around the innovation, and the design did not instill confidence in potential buyers looking for high-precision animal care tools.
In short, the product was revolutionary — but the digital experience was falling short.
Solution
We started by mapping Clear Dart’s value proposition and aligning it with how their users search, shop, and evaluate reliability. Our WooCommerce redesign was built from the ground up to offer:
- A clean, professional, and intuitive UI with strong product storytelling
- Streamlined product categories with clear CTAs for conversion
- Mobile-first, fast-loading architecture tailored for rural and on-the-go buyers
- Emphasis on the founder’s story and field-tested product advantages
- SEO and GEO optimization to attract both U.S. ranchers and international clients searching for remote drug delivery tools
We also provided back-end training for easy inventory management and updates, allowing the Clear Dart™ team to scale their operations without relying on developer support.
The Results
Within the first week of relaunch, Clear Dart™ recorded 10 direct orders, all without paid ads. Within the first month, the site crossed 100+ successful transactions — a major milestone for a niche, high-trust product in a specialized industry. More importantly, customers praised the new website’s ease of use, clarity, and ability to “trust the product just by looking at the site.” For a brand built on visual confirmation and reliability, that was the highest compliment possible.
Conclusion
Clear Dart™ is a brand born from real-world problems and built on practical innovation. At Decod, we were honored to help bring that story — and that solution — to life through a website that finally matches the performance of the product itself.
Looking for an eCommerce partner who understands storytelling, precision, and performance? Let’s build your next breakthrough.
Client:
Clear Dart™ (USA)
Platform:
WooCommerce (WordPress)
Industry:
Agricultural Veterinary Equipment / Remote Drug Delivery
Service: